The heritage climbing brand.

Wild Country was born in the UK in 1977 and it was set up to manufacture what’s become the most iconic piece of rock climbing gear of all time: the Friend. This groundbreaking idea transformed the climbing world, unlocking doors to countless climbing adventures and friendships.

We have been making Friends since 1977.

At Wild Country, we work every day to empower climbers to feel safe and understood in every climbing situation by sharing the most reliable gear that inspires and encourages them to go for the next move. We carry with us the spirit and experience of all those who have climbed with our products over the years, traveling the world in search of new lines. The story that began with making Friends continues as we innovate and create new, cutting-edge products.

Our team of passionate climbers is dedicated to creating lasting friendships with our gear, ensuring every #pureclimbing experience is supported by a reliable Friend.